There’s a well-known parable which says that if you drop a frog into a pot of boiling water, it will immediately try to climb out. However, if you place it in warm water and turn up the heat very slowly, it doesn’t perceive the danger it’s in. The frog stays in the saucepan and eventually boils to death*.
The moral of this story is that it isn’t just frogs which sometimes fail to detect change until it’s too late.
Today the temperature of the voluntary and community sector ‘saucepan’ is rising. The Boiling Frog is for charity and other not-for-profit ‘frogs’ seeking to understand the challenges we face; we’ll give you the strategies for making that vital leap to a more sustainable future.
*Biologists have disputed how true this is, but we love frogs so please don’t try it at home. . .
Thought of the week
Charities are no different to any other sector in that they are being challenged by the rise of digital. But their slowness to adapt means they face being left behind. Whatever the size of your organisation, the time to engage is now.
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