There’s a well-known parable which says that if you drop a frog into a pot of boiling water, it will immediately try to climb out. However, if you place it in warm water and turn up the heat very slowly, it doesn’t perceive the danger it’s in. The frog stays in the saucepan and eventually boils to death*.
The moral of this story is that it isn’t just frogs which sometimes fail to detect change until it’s too late.
Today the temperature of the nonprofit and voluntary sector ‘saucepan’ is rising. The Boiling Frog is for charity ‘frogs’ seeking to understand the challenges we face; we’ll give you the strategies for making that vital leap to a more sustainable future.
*Biologists have disputed how true this is, but we love frogs so please don’t try it at home. . .
Thought of the week
Strategy means deliberately choosing a different set of activities to deliver a unique mix of value.
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